Lizzyellis.com

BROOKLYN BOTANIC GARDENS

BROOKLYN BOTANIC

GARDENS

Brand Identity

BROOKLYN BOTANIC

GARDENS

OVERVIEW

Brand identity for a botanical garden rooted in community, nature, and exploration. Dynamic visuals shift like the seasons bright, vibrant, and reflective of the surrounding communities.

MY ROLES

Branding Design
Art direction
Logo design

Lizzy Ellis
Elias Cherrier-Vickers
Polina Kalmatckala
Cloe Jeong

MY TEAM

Lizzy Ellis
Elias Cherrier-Vickers
Polina Kalmatckala
Cloe Jeong

TOOLS

Figma
Adobe creative suite

Figma
Adobe creative

suite

DURATION

4 months, 2024

DURATION

4 months, 2024

PROBLEM

Brooklyn Botanic Gardens branding needed a refresh but the bigger challenge was attracting people to the gardens rain or shine.

SOLUTION

Dynamic branding that appeals to a younger audience, emphasizing engagement opportunities for all four seasons.

BRAND PROFILE

VISUAL IDENTITY

APPLICATIONS

TAKEAWAY

Primary audience young family with small children that are local residents in Brooklyn. Secondary is students and young professionals

A sustainable and equitable future starts in your own backyard

BRAND PROFILE

CORE VALUES

Community, Nature, and Sustainability

POSITIONING STATEMENT

TARGET AUDIENCE

The Sage

30%

The Caregiver

80%

VISUAL IDENTITY

BBG is the cornerstone of its community like the Brooklyn bricks that line the streets, it helps build and hold us together.

MASTER LOGO

SECONDARY LOGO

SECONDARY

LOGO

The motif is a cherry blossom, as the cherry blossom is one of BBG’s most iconic flowers.

MOTIF

The motif is a cherry blossom, as the cherry blossom is one of BBG’s most iconic flowers.

DATA-DRIVEN SYSTEM

The motif’s color shows the season, turning pink for spring, green for summer, orange for fall, and blue for winter.

SEASON

The shape inside the flower’s center changes to match the type of precipitation for example circle for sunny

PRECIPITATION

The shape inside the flower’s center changes to match the type of precipitation for example circle for sunny

The number of spindles shows temperature fewest below 32 F, more at 50–70 F, even more at 70–85 F.

TEMPERATURE

The speed of the spindle movement reflects the wind speed still for calm air, faster motion for stronger winds.

WIND

TYPEFACE PAIRING

Helvetica Neue

CUSTOMIZED BRAND TYPEFACE

CUSTOMIZED BRAND

TYPEFACE

Brooklyn Brick

BRAND COLORS

Velvet violet
#9763A4

STYLE GUIDE

APPLICATIONS

Brooklyn Botanic Gardens brand now speaks to a new generation of visitors and encourages them to engage with BBG all year round.

TAKEAWAY

LET’S COLLABORATE!